UDESIGN is a series of conferences created by the Centro Roberto Garza Sada of Art, Architecture and Design in the Universidad de Monterrey as an effort to provide students and the community at large with the opportunity to experience the approach, vision and experiences regarding design, research and innovation with talented professionals and artists. It is one of the most important events in the university's division and the identity of each edition changes yearly. We had the great opportunity and honor to create the identity for the 8th edition, UDESIGN 2017.  
A change of the form or nature of a thing or person into a completely different one, by natural or supernatural means. By attending UDESIGN, you are emerging yourself in a process of change. You absorb and learn as you gain inspiration and evolve as an artist.

This is the metamorphosis process of UDESIGN.
“One of the difficult parts of implementing change is that what really needs to change is not as it appears on the surface. What you initially think you are changing is usually only a part of the complete picture. There are multiple layers – aspects of the organization and the people who make it up – that need to also change in order to achieve the change at the surface.”

- The Four Layers of Change by Heather Stagl 
Bjarke Bundgaard Ingels is a Danish architect, founder and creative partner of Bjarke Ingels Group (BIG), widely known for buildings that defy convention while incorporating sustainable development principles and bold sociological concepts.
Centro Roberto Garza Sada of Art, Architecture and Design

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